Syd Dale (20 May 1924 – 15 August 1994) was born in York, England. He was a self taught composer andarranger of funk, easy listening and library music. His music played an important role on TV, radio and advertisingmedia of the 1960s and 1970s. It is still extensively used today.
(Wikipedia) http://en.wikipedia.org/wiki/Syd_Dale