Previously called WDVR (Delaware Valley Radio) the station pioneered the Beautiful Music format beginning in 1963.
Original staff included Rich Franklin and Dave Shayer, both broadcast veterans, ( and now associates of BEAUTIFULinstrumentals.com). They were two of the original air staff hired when the station first went on the air May 13, 1963. Both, later, were Music Directors at 101.1 FM, and are still active in broadcasting today. Also part of the first air staff were Lou Klawansky (air name: Lee Kramer), Frank Goshy (air name: Frank Edwards), and Joaquin Bowman. Working with Jerry Lee (Now Owner), Marlin Taylor (Bonneville Broadcast Syndicator and Surrey House Music now PD sirius radio) , Phil Stout (later Programmer of SRP), the late Dave Kurtz (Owner), Alan Campbell (BEAUTIFULinstrumentals.com chief editor and programmer) and others, WDVR skyrocketed to phenomenal success and became a broadcasting legend. 101.1 FM was, and is, one of the most successful independent FM stations in the country.
Listener in Italy...
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I spend the whole day with the music of BEAUTIFUL INSTRUMENTAL in
background. Amazing radio without boring advertisements or annoying speakers
radio bu...